May 02, 2023

Cinfed has a great story to tell, having helped thousands of people find financial success for nearly 90 years. But how do we tell that story in a consistent way? We began by interviewing members, employees, and community partners, and the insights from those discussions helped shape our focus.

Based on that research we are excited to share that story as part of our new campaign. The key is to answer the question, “Why choose Cinfed?” for your financial needs.

You deserve more when it comes to your finances: someone who really listens and gives you the attention you and your money deserve. Cinfed will always be there for members and will always be in their corner to provide support and guidance through life’s biggest transitions.

That philosophy is reflected in our featured tagline: Why just bank when you can belong? Membership at Cinfed gives you access to a team eager to help, with better rates and better products just for you.

Cinfed helps members succeed by offering:

• Certificates ranging from 3 to 60 months, starting with as little as $50

• Tradition and Roth IRA’s

• Rockstar Savings Accounts for Kids

• Home Equity Line of Credit

• Home Mortgage

• Auto Loans

• Construction and Renovation Loans

Our business is rooted right here in Cincinnati. We lend local, build local and invest back into the local community.

You may have already seen our new campaign which has begun to roll out with radio ads, digital ads, and targeted billboards across Greater Cincinnati. Freddy Mac, an afternoon drive-time host on Q-102 radio, has visited the Oakley branch for some financial coaching and will be sharing Cinfed’s message in a series of on-air promotions.

It’s an exciting time for Cinfed! Look for our new marketing messages and enhanced design that’s reflected in our website, advertising, social media and branch locations. Join us and write your own financial success story!

Watch our video here: